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I am being poetic; well I am a poet. I feel we should reach that stage and can't help but think like that.
For us, awards are celebrations. We feel good about the wins, but we are basically a serious agency. We believe in brand building.
I think what matters is when people appreciate what you have won for and when people tell you, 'Hey! You should have won a better metal for that.' That is much more gratifying.
As much as I wish there were no old age homes, I wish there would be no KPMGs.
Parting words from Goa
Our client was very driven, as we were not just pushed to make nice films, but were also motivated to think of media innovations, across media.
This was yet another year of debates and discussions, sun and sand, partying and fun, Rolex Datejust 41 On Wrist
I only feel that probably reaching a state where strict policing starts happening, where you feel that you reach a Rolex Watch Womens Gold
There were lots of awards that were given out. Some were for nice individual pieces of work, while some were for ads that made a difference in the market place. They have tried to keep a tight control and keep everything in procedure.
It is good! What we have won is good. You feel disappointed for what was missed out on, of course. When you are applauded for your win, like today, for every piece of work, it is tremendous.
I think all of us knew we were on to a very powerful insight when we came up with the thought of 'Shubh Aarambh'.
Leo Burnett, McCann Worldgroup and Mudra Communications, among others, had a good run, too.
afaqs! spoke to some key people at the festival, including the honchos at the winning agencies for their reaction post the awards:the Flash Player to see this player.
I remember when I started out, I was in a place where we looked up to the jury so much that we never doubted what they rewarded, and I think we need to reach that stage again in our industry where we really start respecting each other's point of view and not criticise each other.
On the final night, as the awards were given away, there were the usual celebrations all around. Ogilvy Prada Sunglasses Female India shone, bagging the only Grand Prix that was awarded this year winning it for the integrated marketing communication for Cadbury Dairy Milk.
and the sitting up and taking notice of the best of Indian advertising.
I have nothing against them (organisers). It is just that it needs to be more free because this is a creative world. There is music, there is art, there is poetry. Creativity needs a free atmosphere.
After all the controversies that Goafest events have been plagued with in the past, Goafest 2011, held at Zuri White Sands, Goa, saw the organising committee go that extra mile to keep the awards clean, with newer and more stringent rules on the judging procedure, and the association with auditors KPMG Rolex Oyster Perpetual 39 114300
It comes on the back of what was arguably the biggest campaign India saw last year. This is one of our dearest clients. It is a brand that has helped us do lots of fabulous things.
Our work on KBC, Gandhijifont and Tide deserved better metals, I think. It does not matter, though. What matters is our popularity, and what people feel about us.
point where you can't trust each other and can't even say what you want to say the jury was very stifled is not a healthy atmosphere for the present generation.
for putting in place a more transparent process.
For me, the biggest appreciation is appreciation received from the people for whom I have made the films. That is our mantra! At the same time, we respect the accolades our peer group gives. It is an honour, the icing on the cake, but not the cake!the Flash Player to see this player.
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